The Snowman - Nick Durm
JEN @10
Weekdays 10-3
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Ever want to jam out with Palaye Royale? Bang your head alongside Poppy? Tag-team rhymes with 93PUNX’s Vic Mensa? All you need is your phone. And Jadu.

No, we’re not giving you all those artists’ numbers. The opportunities come from 1RIC Studio, creators of the app, Jadu. Thanks to the pioneering work of 1RIC founder Asad J. Malik, you’ll be able to rock out with those artists virtually via holograms. And then share the results on social media platforms.

Read more: Palaye Royale are a bunch of bastards and they’re owning it

Jadu’s platform is the first to feature both artists and their fans in the same augmented reality (AR) context. Each hologram is a 15-second performance filmed via a process called volumetric video. The artist’s performance is captured on 106 cameras. The images are then manipulated to form a three-dimensional video that Jadu users can enter via their smartphones.

“We want Jadu to enable a new sense of presence,” Malik says, creator of Jadu. “There is something special about allowing artists to share this new sense of presence with young audiences that care so deeply about them. I’m very proud of our first batch of artists. Their fans rely on their music to express and make sense of identity at such an impressionable age. We are here to help strengthen that bond.”

Read more: Vic Mensa on how “rap is much to blame” for Juice WRLD’s death

Malik and his 1RIC studio team are considered pioneers in AR, making strides in both  technology and its ethical use. His 2018 project Terminal 3 made heads swivel, prompting Fast Company’s Katharine Schwab to describe it as “the most intense AR experience [she] ever had.” Malik’s next project was a study on artificial intelligence, A Jester’s Tale, which featured Poppy in her android phase. (Check out her hologram below.)

The first round of Jadu holograms include performances from Palaye Royale (“Lonely”), Poppy (“I Disagree”), Vic Mensa (“it’s a bad dream” featuring Good Charlotte), Pussy Riot (“Hangerz”) and Sir Chloe (“Animal”). Expect announcements regarding more holograms in a few weeks’ time. 

Much like social media platforms and streaming services, Jadu has created a new level for artists to embrace. The app is allowing artists to make further contact with their fans and giving those supporters an avenue to explore AR technology. 

Download Jadu here and rock out with your new virtual friends.


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